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Many popular sex toys are designed to resemble human genitals, and may be vibrating or non-vibrating. The term sex toy can also include BDSM apparatus and sex furniture such as sex swings; however, it is not applied to items such as birth control, pornography, or condoms. Alternative terms for sex toy include adult toy and the dated euphemism marital aid. Marital aid also has a broader meaning and is applied to drugs and herbs marketed to enhance or prolong sex. Believe it or not, sexual pleasure isn’t just about getting off. According to Psychology Today, the past decade has seen a boom in adult toy popularity, with strong links to better sexual health.
It’s designed for people who want to explore precise stimulation in a way that feels completely new. With its soft, bendable tip and unique movement, this little device makes it easy to focus on what feels good—whether you’re flying solo or sharing the experience with someone else. The world of sex toys is changing fast , and 2025 is shaping up to be a year of exciting updates. From smart app-controlled devices that connect couples over any distance to new generations that improve old models, the latest innovations make it easier than ever to find something that suits your style. Whether you’ve been exploring for years or you’re just starting out, there’s no better time to see what’s new in the world of sex toys.
If you and your bae are into a little BDSM—or simply want to add a major twist to your intimate time—this is a great pick. “Couples often get bored in the bedroom after a while because they get into a sex routine and it’s better when you have variety,” Stewart says. With an array of designs and functions, one of these pleasure-elevating buys is bound to become your and your partner’s newest must-have. Shop our wide range of penis pumps and sleeves, cock rings, libido boosters and more to bring back that spark.
People with vulvas become less sensitive to stimulation as they age, especially in the clitoris, says Hartzell. That may sound like a bummer, but thankfully there are plenty of powerful toys on the market that can counteract this impact and help you have an orgasmic time, every time. If this sounds like your experience, you might want to try would be an ultra-powerful, air-pulse clitoral vibrator like the Satisfyer Pro 2, suggests Labanz.
Its deep curve is designed to hit the P-spot (and G-spot), it has double ends that offer further stimulation, and it’s weighted for firmer pressure and orgasms. Complete with remote control and vibrating motors in its tip and base, the Lelo Hugo is a smooth, medium-size prostate massager that leads to large-size orgasms. It’s a favorite of Adina Mahalli, MSW, relationship expert plus size sex chair, and women’s health specialist at Maple Holistics, who previously noted to SELF that the Hugo makes an excellent toy for women to try too. Just don’t forget to throw good lube in your cart and clean up your toys after.